Why Does It Matter? It will always “matter” as long as backlinks matter. Prior to the Penguin update in 2012, anchor text was one of the easiest ways for Google. Hold onto your seats folks! This 8,000 word post will walk you step-by-step through 12 strategies that will "hockey stick" the growth of your link profile. Brexit, healthcare management, EU R&D planning and other hot-button topics drive expansion of Brussels-based…