Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.

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Part of a series on: Internet marketing; Search engine optimization; Local search engine optimisation; Social media marketing; Email marketing; Referral marketing

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WebTrends, a Portland provider of Web analytics, has acquired San Bruno’s ClickShift, which provides online advertising optimization. Financial details of the transaction were not disclosed. ClickShift raised $6 million in a first.

WebTrends, a Portland provider of Web analytics, has acquired San Bruno’s ClickShift, which provides online advertising optimization. Financial details of the transaction were not disclosed. ClickShift raised $6 million in a first.

Similarly, using very sophisticated optimization routines to maximize desired behaviors in a social application is a great way to make a good thing better. However, using these techniques too early can muddy the waters so that you don’t.

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CPAs and bounties are still primary considerations in partner marketing. That’s not gonna change. But what is changing is the emphasis that data-driven partner marketers place on the revenue stream that happens after the sale.

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages.

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CPAs and bounties are still primary considerations in partner marketing. That’s not gonna change. But what is changing is the emphasis that data-driven partner marketers place on the revenue stream that happens after the sale.

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